How to Create an Ad Campaign Using Google Adwords

 Adwords is one of the biggest marketing channels on the Internet, so if you're advertising online, chances are you're using Adwords (or you will be soon). But how do you get started? Which keywords should you choose? How do you set up an effective landing page to increase conversion rates? And how much should you spend? This Adwords tutorial will take you through the basics and get your campaign up and running in no time.

Before You Start

Make sure you have enough money in your account. You need $50 before you can start a campaign. When creating a campaign, you also need to designate a budget; it’s generally best practice to set aside at least $1 per day for advertising. While it’s possible to create campaigns that cost less than that, starting out with a budget ensures you won’t run out of money if your ads are performing better than expected

Step 1 - Write a Good Headline

A good headline for your ad is important; it’s probably one of your most valuable tools. The headline has three main jobs: It must grab people’s attention, make them want to click on it, and be relevant.

Step 2 - Choose Appropriate Keywords

Before you can run a successful ad campaign, you have to identify what you want your ad to say. We’re going to look at how keyword research will help you get started choosing your primary keywords for Google Ads. If you were selling running shoes, for example, your focus keyword might be running shoes and your supporting keywords might be new running shoes or discount running shoes. To do keyword research, start by brainstorming everything that people would search when looking for information about buying new running shoes. Write down every word or phrase that comes up; these are all potential keywords for your campaigns.

Step 3 - Set Your Budget

Setting a budget for your PPC campaign is just as important as setting goals for it. You can start by taking a look at your financial history and current bank account balances, as well as what you’re comfortable spending each month. That way, you can set your max daily budget to something you know you can afford. Don’t forget that if you want to make sure that everything goes smoothly and according to plan, it might be a good idea to spend less than your entire budget for each day in order to keep some room for error or unexpected costs.

Step 4 - Choose Your Bidding Strategy

There are many different ways that you can set up your AdWords campaigns. There is Cost-Per-Click (CPC), which charges you when someone clicks on your ad. Cost-Per-View (CPV) charges you when someone views your ad, Cost-Per-Thousand Impressions (CPM) charges you every time 1000 people see your ad, or a combination of these bid types. To optimize your campaign and to get people clicking on and viewing as many times as possible, it's important to choose a bidding strategy for each keyword in order to achieve a high return on investment with low costs per click and view.

Step 5 - Creating An Effective Text Ad

Your text ad (sometimes called a display or banner ad) is what your potential customers will see, and it’s important that it’s compelling. A great starting point is using relevant keywords in your headline and showing a compelling image. And like anything you write, make sure you avoid spammy copy: words like free, now, act now! and similar phrases are unlikely to resonate with your reader. Instead, show why someone would want to buy what you have; explain how much better their life will be with your product or service.

Step 6 - Add Pictures To Your Ads Section

A huge part of digital marketing is simply knowing where to place your ads. In fact, Where is one of our 10 guiding principles for success in digital marketing (find out more here). That being said, if you’re not familiar with your industry or aren’t a savvy Internet marketer, it can seem like a daunting task. Luckily there are plenty of options when it comes to placing ads. Let’s take a look at two: Search engine advertising and social media advertising

Step 7 - Where To Place Ads?

Google Ads is available on all popular browsers, smartphones and tablets. The platform allows you to reach users across devices, making it easy for people who come across your ad to find more information on their preferred device. You can choose from a number of different campaigns and formats, depending on your goals and budget. To get started, you’ll need to set up a free Google Ads account. Once that’s done, decide which kind of ad you want to create (text or display), where it will appear (search results page, partner site or mobile app) and select how much you want to spend daily/weekly/monthly ($). Next click Continue in order for your ad to be reviewed by human eyes before being published.